Meet ELEVEN Australia

Photography: Phoebe Hausser

Courtesy of ELEVEN Australia

Photography: Phoebe Hauser, Nails: Base Coat on 5th, Model: Madison Powell

ELEVEN Australia is a professional hair care brand that started out with just one product to market in 2011. Can you believe it? The co-Creative Directors Joey Scandizzo and Andrew O’Toole literally bet the whole farm on just one product—at least that one product is a banger!

So what  is this one product we keep talking about? It had better literally work miracles if one whole product started this brand. Well, my friend, it truly is a miracle product. It's (quite appropriately) called Miracle Hair Treatment.

ELEVEN Australia hired a team of sales people to run around Australia and see if they were onto something. And as it turns out they were: the first year on the market they sold $60,000 AUD—of that one product. So, in 2013 the rest of their 26 product wet line came to market. Eventually their product line would fill out to the 32 products you can find on Forecast’s shelves today.

ELEVEN Australia is a top tier, high quality hair product available at an affordable price point to the consumer. The ELEVEN Australia team wanted to live in that Zara, H&M, Top Shop place, just in the haircare world. With easy to use and simple products (but with gorgeous packaging) this brand truly has something in it for everyone. There are vegan and gluten free options, while the whole brand is cruelty free, paraben free and color safe. It has recyclable packing and almost ten years after it was launched is still made in Australia. What more could you really want? 

I truly love using these products on my guests simply for the fragrances alone—the product performance knocks just knocks it out of the park! With years of hairdressing under co-Creative Director Joey’s belt and years of photography under Andrew’s belt, they set off to change the hairdressing industry by giving you a trendy, social media, lifestyle driven brand. 

If you want to know more, you should schedule an appointment for a blow dry— you’ll get a fresh style while checking out how ELEVEN Australia will work for you! If you really want to take a deep dive into this forward thinking, responsible, and best-selling brand, check out their free podcast on Spotify or Apple Music. See you soon!

xoxo, 

Stylist Alicia